I’m Jessica Rawlley, one of the co-founders of TIEIT. My co-founder, Anton, and I often get asked how we came up with the idea to build TIEIT. People have never seen anything like it, so they’re curious about where the idea came from.
TIEIT was created out of a need, actually, more of a necessity.
Way back when we started a digital marketing and custom software development company. In order to grow globally, we decided to franchise the company, and as a result, we grew quite rapidly.
We had various tools to help operate the business. We were using Excel spreadsheets to manage leads and customers. We were using an email marketing tool to send out mass emails. We were using Microsoft Word to create estimates and then QuickBooks to do our billing. In total, we were using around 5 to 6 different applications.
As founders, we really had no proper insight into how our business was actually doing. How are the marketing campaigns performing? What were our conversion rates? And worst of all, our accounts receivables were so high because our accounting was unorganized.
As a result, team members were becoming inefficient, sales were starting to slow down and the growth of our business started to decline.
We needed a better way to run our business.
So we decided to look for one application that solved our needs. Unfortunately, what we found in the market didn’t fit our needs. We found applications that were way too much for our business, or other applications that were just a CRM, but then still required us to sign up for other applications in order to integrate them together, which meant higher costs and dreadful integrations.
Our development team knew that this was not a good long-term solution because integrations break and we didn’t want to be in a constant cycle of patching together applications.
So that’s when we decided to build something of our own.
Our focus was to build an application that had all the essential tools a business needs to operate, built-in to ONE application. This way, all important data points, communication, tasks, and notes are in one place. Team members are able to collaborate more efficiently, and have full visibility into what is happening so prospects, customers, and donors don’t have to fall by the wayside. And more importantly, as a business, we were able to pull reports to see what is actually going on in our business in various departments since data isn’t in different silos requiring a data scientist to clean and make data fit.
While we were developing TIEIT, we asked our clients what they use and what they like and dislike in those applications. And all of them came back and said “We’re having the same challenge because we’re also using multiple systems and it’s not working, so whenever you’re done building whatever you’re building, sign us up!”
Hmmm, did we just come across a problem that other businesses are having too?
To ensure that we are solving a real problem, we decided to get out in front of our laptops and “up” our networking game. As we met fellow entrepreneurs and more people in the business community and explained TIEIT to them, everyone’s eyes lit up because they were all using multiple applications to run their businesses and were finding it very difficult. Very quickly we realized that this was a real problem for businesses in all different industries that TIEIT can solve.
Based on user feedback, our own ideas and our own needs as our company continues to grow, we’ve made tons of improvements over the years and we will continue to do so.
TIEIT is so much more than a CRM. Trying to explain what TIEIT is in a few words is a challenge because it’s made up of so many different modules and does so much in one application that people don’t believe it until they see it in action.
It has been an incredible journey so far and we are looking forward to continuing to make the best product for our users and redefining the way organizations do business today.
We appreciate you taking the time to read our story. If you have any questions at all, feel free to reach out to me at email@example.com. Look forward to hearing from you!
TIEIT was created out of a need that we had as a scaling business. In our sister technology company, we began to grow quite rapidly and as a result, ironically, technology began to become a hindrance for us. We found ourselves using 4 to 5 different applications to manage our business. We had one to manage our email marketing, another for social media, multiple Excel sheets, and another one for billing. As you can imagine, we had no proper handle on how our marketing campaigns were performing, what our conversion rates were and worst of all, our accounts receivables were so high because our accounting was not organized.
So we decided to look for one application that solved our needs. Unfortunately, what we found didn’t fit our needs. We found applications that were way too much for our business, or other applications that were just a CRM, but then still required us to sign up for other applications in order to integrate them together, which meant higher costs and __________ integrations.
Our development team knew that this was not a good long-term solutions because integrations break and we didn’t want to be in a constant cycle of patching together applications.
So that’s when we decided to build something of our own. During development, we asked our clients what they use and what they like and dislike in those applications. And all of them came back and said “We’re having the same issue because we are also using multiple systems and its not working well. So whenever you’re done building whatever you’re building, sign us up!”
Fast forward a year and a half in development, came the first version of TIEIT. And we are constantly adding new functionality and improving on existing modules as ourselves continue to evolve and find new and innovative ways to use TIEIT as we scale our business.
TIEIT is being used by small to medium businesses, non-profit organizations as well as government organizations across North America.
We never imagined that a software that we created for our own personal use would solve problems for our fellow entrepreneurs too.
Jessica Rawlley & Anton Annestan