Stem Minds

Why TIEIT is the “perfect solution and a hidden gem” for STEM MINDS: the right balance of what businesses need to succeed.

Industry

Education

Use cases

CRM, Email Marketing, Event Registration, Automations

Office

Aurora, ON

Full-time employees
not hired

Standalone products
replaced by TIEIT

THE CHALLENGE

From working in the corporate world

Anu Bidani understood the power of spreadsheets to create complex financial models.

But Anu also realized that spreadsheets weren’t the best tool to run her business, STEM MINDS, a social enterprise that teaches technology in class and virtually to students and educators.

Anu decided she needed a CRM to help STEM MINDS boost its marketing and operate more efficiently. However, she wanted a platform that wasn’t too complex or expensive, particularly given that STEM MINDS didn’t have a marketing team.

With TIEIT, I didn’t have to hire two full-time employees because all processes are automated.

Anu bidani

The How

For Anu, the most compelling aspect of TIEIT is its ability to automate processes and reduce manual work. Automating end-to-end processes has been a game-changer. “If something takes 10, 20 or 30 minutes and is done repeatedly, you must explore how TIEIT can help.”

STEM Mind’s utilized these key features in the following ways:

Automating registrations via the website. Each registration is segmented into groups linked to email lists and campaigns. The automation eliminates the manual work of inputting registrant’s names into a database and then sending personalized drip email campaigns.

TIEIT-powered forms replace landing pages. When STEM Minds sells a course, it creates a form, which connects to the CRM. It uses logic to route the form to the right team member

Automate the collection of orders for workshops that happen on its website and Eventbrite. Each order is assigned to a group with a dedicated email list, and it becomes part of a drip email marketing campaign.

THE SUMMARY

Must Migrate from Excel spreadsheets to a CRM

At some point, many small businesses must migrate from cobbling together Excel spreadsheets to a CRM to manage and track prospects and customers. For STEM Minds, TIEIT is the “perfect solution.” The biggest benefit has been the automation features that eliminates time-consuming and manual work. “TIEIT is the right balance of what businesses need; it’s not complex and the service is great. It’s a hidden gem,” said Anu Bidani, CEO of STEM Minds.

THE BENEFITS

All-in-one with TIEIT

Anu says TIEIT is a no-brainer for startups and small businesses that need to streamline their operations with a platform that offers CRM, email marketing, billing, Web forms, and dashboards. 

“Within TIEIT, I count six to eight products that companies can use, and it’s all-in-one with TIEIT.”
Anu Bidani
CEO of STEM Minds

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